2sight: Birth Certificate
2sight: Birth Certificate
A manifesto: answering the 12 questions we often received.
Hi everyone! We are Elodie and Adrien, co-founders of the newly-launched independent foresight office named 2sight. We want to take this opportunity to introduce ourselves, where we come from, what we do, the type of projects we help our clients with, etc. Because we realised that we tend to always receive the same kind of questions about our job and the projects we work on. So this is why we’ve just decided to do this little type of self-interview, to answer all of them at once. Thank you so much for joining us and reading us or listening to us today.
01.
Are we both trend forecasters?
2sight / Adrien: In a way, we can say that we’re both trend forecasters but we’re not so fond of the naming. Actually, I feel that the job title does not reflect the essence of what we’re passionate about… For me, it’s the love of crafting visions, stories and landscapes that inspire innovation, both for the people and their organisations but without falling into a scientific futurology or any fashion-oriented storytelling.
As the job kind of relies a lot on intuition, it does not have any real education yet. It blurs the lines between marketing, design and maybe sociology. We’re not strategic planners, we’re not stylists, or even fashion gurus. And we’re not predicting things out of nowhere. Saying we’re forecasting trends is admitting that we are here to predict trends. I really don’t believe that trends need to be predicted. Trends come from people and culture, it’s organic. You can predict a market forecast but trends go beyond that: they are chosen by the people, unconsciously, that’s the magic about it. But we’re here to analyse the spirit and soul of the time we live in, the zeitgeist in a way, the very root of the magic and what is then giving birth to trends.
I think that trend forecasting was really focused for a long time (and it was needed) on this part of the job where you predicted the “magical”, the trends coming from what is in fashion, in vogue, what is in the air. But in reality, it was not predicting, it was well organised. Every prediction is propaganda. The future is the source of the unknown and it can be a positive pretext because what matters is why we’re talking about the future, what we want to do with it. We’re here to give a critical sight on the future we, as a cultural and industrial society, envision. We’re here to re-empower people and companies within the production of cultural dynamics.
2sight / Elodie: Totally agreed! In my view, I’ve always had a kind of love-and-hate relationship with the wording ‘trend forecasting’ or ‘trend forecaster’. This job and its industry at large suffers from a lack of recognition — which may be also a strength to us, because I’ve realised when we introduce ourselves and our work to clients, they are often very curious about it and willing to learn alongside our collaboration. But overall the wording ‘trend forecaster’, as Adrien’s just explained, is surrounded by a lot of misconceptions and fails to reflect the essence of our day-to-day work.
I remember when I first discovered this ‘trend forecaster’ job, I was totally in love. It just sounded like the perfect match between my aspirations in marketing and the skills I naturally developed during my education. Later, when I started working in this industry, I rejected this name that tends to limit us to trend ‘predictors’ or almost a kind of ‘fortune tellers’, and prefered wording such as ‘cultural analyst’ or ‘foresight researcher’. Nowadays, I am kind of reconciling myself with this naming, using it to define more a type of expertise we offer — alongside with consumer intelligence and foresight strategy —, rather than what we are.
We do not ‘forecast’ or predict trends out of nowhere, we do not create them out of the blue. We rather developed a forecasting methodology based on our intuition and curiosity we sharpened over the years to analyse the emerging socio-economic and cultural movements (in other word, trends) that’ll empower brands and businesses in the coming years. Helping our clients know about what’s coming simply helps them anticipate their future strategies in line with what we detected. This is exactly what we do with 2sight, plus we decided to be comfortable with embracing a critical sight we call between us ‘meaningful scepticism’ that brings back some value and sense in everything we do.
02.
How did we end up creating something like 2sight?
2sight / Adrien: Well, as for me, I come from the applied arts. I believed it was the suitable way for me to not close any doors but apply creativity in the ones I wanted to. I had an education in design in the South of France, firstly as a designer in art de vivre (product design if you want) where I chose to specialise early on in textile and materials. I then completed my education with a Master degree in colours, materials and trends, where I had great teachers to learn and unlearn a lot about trend forecasting. But I started doing internships in trend agencies before beginning the master. I had the chance to have my big sister also interested in the field so I began to be familiar with this world very early on, working in style and trend offices.
I began my internships in Paris with two well known agencies, Nelly Rody and Peclers. I had very good trainers in each and I think that as an intern, I had the opportunity to do maybe more than what I was supposed to because I was willing to and I believed in the companies. When I was at Peclers, I had a call from a friend, offering me the opportunity to work for one of the world's largest hypermarket groups, within their trend department. My role and job would be very personalised to my expertise, mixing both marketing and design, and I had the chance to work on very different categories, from beauty to food and even technology.
Internships are really important. When you’re still a student, you have the time and position to learn both from the academic and industrial sides, this mix was really appropriate for me to build my own methodologies and approach professionally. I was hybrid early on as I began working as a freelancer before graduating. I had the desire to build something new about the trend industry and, as a former designer, I wanted to design my own craft.
One of my first clients was a design agency with whom I’m still very close. I was able to design a real collaboration where I used design as a means to prototype future products and services. It was one of the things that I still believe in today: offering practical information about the future, from a PDF to a real product that you can hold in your hands, that you can really feel and touch.
Trends come in many forms so the mediums and curation to communicate and apply them need to be diversified, like a colour range in a way: offering a study, a presentation, an exhibition, an object, and so on… It’s not only about ideas and strategy. At the end, a client needs to know what the trend is about, they need to understand and even feel the trend to better leverage it.
2sight / Elodie: I think we both made sure to keep the doors and our opportunities open, early from our educational background. Mine is a bit different, supposedly a bit farther from the trend industry where I now operate but I feel I always ensured to build a hybrid profile too in order to end up doing what I dreamt about.
I enrolled in a Parisian international business school and specialised in marketing and brand management during my Master years. If I’d have followed my typical career path, I would have ended up as a product manager in a corporation (probably a fashion one), or as a strategic planner in an advertising or communication agency. This was my initial plan. But during my second year of study I randomly discovered a book that was both love at first sight and a game-changing momentum for me: The Trend Forecaster's Handbook by Martin Raymond, co-founder of The Future Laboratory in London. I immediately did some research and discovered the ‘trend forecaster’ job (yes, this naming again) that requires curiosity about people and what surrounds you, intuition and an analytical mind as the first mandatory skills. That was definitely for me!
This book was the starting point; I dreamt to 1) become a trend forecaster and 2) work at The Future Laboratory. However, I was conscious that the traditional world’s most renowned trend forecasters came from a design or fashion school, not a business one. Instead of deserting marketing studies, I decided to capitalise on it and built a hybrid profile, aware that it would be less easy for me to join the trend forecasting industry but also convinced it would make me somehow competitive. I built my path one cobblestone after the other: I undertook an internship blending account management and strategic planning in a retail strategy agency in London; took advantage of my time there to enrol in evening classes at the London Fashion College; then learnt everything I could about trend forecasting by myself on the side and during a summer-school training I joined at Polimoda in Italy and finally moved to London for one last internship assisting Geraldine Wharry, an independent trend forecaster.
My first job was successfully obtained at Trendstop in London as an Account Manager. The salary was more than great and I was finally employed in a trend forecasting agency. However, I did not last long and left the company even before the completion of my training period because I felt super frustrated selling trends forecasting reports and projects to clients, without even participating in their making. I originally gave myself one year in London to achieve my second goal: joining The Future Laboratory. And after applying to this place for 4 years in a row (basically for every internship period agreed in my business school program), they offered me a job I started right after leaving Trendstop.
And actually The Future Laboratory has been the best learning experience I could have expected. I got the chance to work in between the Foresight team responsible for researching and publishing on the LSN editorial platform, and the Strategy team handling actual client projects. I spent a few years there, delivering foresight projects to many clients across a plethora of industries (from fashion, retail, food & drinks and beauty to banking, placemaking, health, and more) before deciding it was time for me to go back home to Paris. This choice later led to the creation of 2sight with Adrien.
03.
How did we do? What were our first missions? And it actually leads us to a point we did not mention yet: how did we both meet?
2sight / Elodie: I actually remember very well of my first mission at The Future Laboratory. It required doing foresight research and delivering a presentation focusing on the Future of Food & Drinks and Packaging for a leading provider of innovative food packaging and serviceware concepts to the aviation and food service industry. Then, a lot of missions followed but were not alike. I was researching and producing 180+ trends and foresight projects a year, for clients ranging from Nike, adidas, Vans and Jameson to LVMH, Design Hotels, Ikea, and many more. Within the same week at The Future Laboratory, I was working on projects such as defining the future of champagne or branding, the next few days on developing future-proofed concepts for a UK bank or a property development company, and ended interviewing emerging communities to help a global hotel group launch future member clubs.
About how Adrien and I met: when in London, thinking about potentially coming back to Paris, I was familiar with the most known French trend forecasting agencies but had no clue where to start applying. Besides, I had never worked in France despite being French myself, and felt the trend forecasting industry was more developed and exciting overseas (which explains why I moved to London). I was looking for some helpful advice from insiders and found Adrien’s profile on social media. I messaged him, we got a quick call together when we shared about our respective backgrounds and experiences. It was our first contact.
Adrien was already freelancing and had an established contact book of clients when I also fell for the freelance life in Paris in January 2020 (right before the Covid-19 outbreak). I splitted my time between one agency in Paris and some clients I kept from the UK. I specialised myself more and more between three fields of expertise: trend forecasting, consumer research and brand strategy — the two last ones behind nourished by the first. Adrien and I also got the opportunity to work for the first time together when he contacted me and offered to join him on a fashion-related project he got from one of his clients. And actually this first collaboration together led to an undeniable foregone conclusion: we were very aligned on our way of approaching our job, shared the same sources of inspiration, dared to challenge each other and question in depth the concepts we were exploring and nourished each other with our own thoughts.
A few months after this successful collaboration, the genesis of 2sight happened. On my side the freelance life was treating me well and I started getting more and more clients, to a point when freelancing full time for the same agency in Paris was no longer an option. And at the exact same time, Adrien was thinking about pursuing our collaboration. As he says, it was a matter of Kairos, meaning 'the right, critical, or opportune moment'.
We both progressively discontinued our individual long-term freelance contracts, brainstormed to give a name to our collaboration in the form of 2sight, defined a common business positioning aligned with our work aspirations, solicited some brands we wanted to work with and the magic happened. Within a few weeks, 2sight was launched and was already working on very exciting projects, without being dependent on other agencies which are now either our competitors or our partners.
2sight / Adrien: In a way, curiosity brought us together. I was in my 3rd year of freelancing, working on many different topics. I think my first missions were about food & drinks and cosmetics, deciphering the trends defining our own relationships with our bodies. It was a mix of sociological research, looking also at what designers and artists are doing and a bit of market analysis. It was very interesting. But there has been a lot since, I can’t name all the subjects, from materials, horticulture, drinks, makeup to water access, or energy.
I think we both love the most miscellaneous subjects of interest. The more specific or “ordinary”, the more interesting. We both like challenges so we’re easily enthusiastic as long as it aligns with our values and work ethics…
But our first project together was a fashion-related one. It was really an opportunity to finally learn and share more, we challenged each other very early on. I remember we spent a lot of time questioning each other and testing our own analysis. It’s really rare to have this kind of dynamic where dialogue is so easy that words can sometimes be useless. Yet, we don’t want to be consensual. We both want to find the right sight, the right critical analysis to adopt in order to provide the right trends and strategies to our clients.
04.
Could we maybe share more about any of our recent projects, if we can mention any client name? How do we approach our areas of research? And why do our clients need to actually know future trends in advance?
2sight / Adrien: I'm not sure we can mention any specific client but we can try to answer this one without name dropping. Our clients come to us because they need to understand where they might evolve, who will be their consumers, their communities, their challenges and the future opportunities to undertake in order to be cohesive and desirable in the long run. Moreover, when you're planning any industrial project, you need to ensure that people will be willing to adopt and buy what you're going to offer because there is always a gap between when you're planning your project and when it will be released. You might also need to warn your collaborators (from external manufacturers to your internal marketing teams) which direction they need to go. That's why we select and analyse the right trends for our clients and help them develop future-proofed strategies to implement.
For instance, if a brand is in need to understand an emerging shopping behaviour, we will conduct a research on the cultural elements driving this behaviour, we will recruit and interview experts and consumers to provide insights and double-check how this behaviour will evolve and we will develop accordingly the right concepts, the right trends, the right scenarios and strategies for the brand to consider which futures to adopt.
2sight / Elodie: The reason why we do not want to drop any client name yet is that we’ve recently completed some foresight projects that deal with businesses’ upcoming strategies. It can be about future product launch, upcoming communication campaigns, innovation development, service development, etc. So the topics we work on are very confidential and can only be revealed after a few years following our implication.
Most of the time, a brand comes to us because they need to know and understand how society at large, their market and their consumers will evolve across the coming years. It is especially key to them to envision the next trends in our time where everything is interconnected, happening faster and faster, and more and more uncertain. Again, we are not playing at “guess what will happen” but we spend amounts of time researching the emerging, deciphering what’s happening now and how it will probably evolve in order to develop strategies that are future-proofed according to our findings.
I guess we mainly bring reassurance and what we call uplifting learning to feed our clients and better prepare them for what they are about to face.
05.
Where do we come in? For instance, do we deal with marketing and brand strategy levels, or do we only translate trends to fashion styles at an operational level?
2sight / Adrien: It depends. I would say that we come right before the strategic planners, the marketers, your communication teams and your design or style department. We often need to work with brand's stakeholders or even directly share our analysis with the board of directors from your executive committee to your management one. It's crucial for them to understand and spread insights. We're here to help them in their business decisions. Even for some projects where we start with only one specific department from a company, it always ends up with other stakeholders taking part in the project.
2sight / Elodie: Just to build on what Adrien explained, our implication with our clients is prospective in the way it is an upstream work that reassures and inspires before the actual implementation of the concepts we worked on. Sometimes it is almost impossible for us to undoubtedly certify that a new concept, product, campaign or service actually came from our work. We do easily spot and recognise some cultural or visual elements that originated from our research and findings, but that’s all.
That’s why it is important to us to ensure our deliverables are both insightful, impactful and actionable to a strategic and operational client level. And this is not an easy task! It’s always about balancing between conceptual thinking that inspires and popularised implications that will easily find their way to our client projects’ tangible implementation.
And actually we did not mention it yet, but we do not solely focus on fashion clients or projects. We do work on a large array of industries such as food & drink, placemaking, health & wellness, tech, beauty, fintech, media, etc.
06.
Did we instinctively come with our approach, or is it a commonly shared practice within our industry?
2sight / Elodie: What’s commonly shared in our industry is this attention to the future and the expertise of deciphering it for better decision-making. However, we decided to embrace a specific approach, aligned with our way of thinking by not limiting us to only reporting what will apparently happen and what will make brands look “cool”, “hype” or “trendy” in the future. This is where our critical mind and sight happens.
An example of this is the over-usage of marketing buzzwords we witness within the trend forecasting industry at large. For instance, we can read in almost all trend reports that the future will be about ‘Gen Z’, ‘sustainability’, ‘inclusivity’, ‘community’, ‘experience’, ‘local’, and blabla. I am not saying that is 100% wrong or bullshit, nor 100% true. For us, those key words might serve as benevolent guiding principles for brands, rather than future-shaping macro-trends. And trust us, our research online, with experts and consumers can testify that the hyperconsumption’s siren songs are still very attractive, no matter the apparent unmissable sustainability-conscious Gen Z future.
So most of the time we put a lot of effort into avoiding what our clients expect to hear or want to hear from us based on the common statements. We rather interrogate today’s amplifying movements and voices and analyse them through our own critical filter. Our approach is not rebellious, it might be somehow bold, but if we’d limited ourselves to delivering trendy news roundups, we’ll just miss our added value.
2sight / Adrien: I think this is in part due to the fact that we both originally were insiders of the industry. We learnt from our competitors and partners, and we continue to be passionate about this ecosystem. But as our experiences flourished, we developed several filters that became our own values, among them what Elodie named earlier ‘meaningful scepticism’. We don’t take trends for granted. We are very well aware and careful about the glamour and the charmed discourse when it comes to innovations, early-adopters and trends. From how Covid-19 is impacting behaviours to the big debate about the metaverse bubble, we’re always looking for the grey area where lies the future's most possible truths, and it’s often really different than the trendy trends the media is talking about.
07.
What kind of brief do we usually receive from a client? How do we handle it? How does our thinking happen and how do we co-create our final deliverables with our clients? Could you tell us about our work process in a few simple words?
2sight / Adrien: Our process is indeed very iterative. We research and analyse at the same time. Usually, we like to start a project by doing a quick diagnosis with our client, gathering the right stakeholders to verify and challenge together the original brief and its objectives to really create a customised methodology and define the right deliverable.
The first step of most of the methodologies often consists in doing a “creative watch” where we track and select signals of change from various types of innovations (marketing, cultural, technological, artistic fields, and so on) and environments (depending on the scope of the project, its time and geographical setting). It’s an important step where our creative and critical mind is already stimulated. The outcome being identifying the macro-trends and its early implications for the brand. It’s when we begin to have hypothesis based on specific data from our research.
Then, we would explore and test the cultural dynamics that are driving those trends, verifying what is accurate or not in our hypothesis by doing interviews or focus groups with carefully selected consumers and experts. We’re focusing on the most emergent communities to decipher the most interesting tensions, paradoxes. That does not mean we’re only looking for early adopters or innovators. We need to verify if something is really innovative or will be considered as so. But the idea is to ensure a cultural relevance in how trends are manifesting and might evolve. It’s an important step as we seek to demystify trends to really touch their reality.
Our final step would be to build the strategies and future scenarios that better translate those cultural dynamics and macro-trends. It can be developing for instance a new brand platform, a creative catalogue of the future products or innovations the brand might offer in the future or even a website to browse in the future brand eshop, social media or so on. The goal is to materialise and visualise the brand’s future and provide strategic recommendations in how to get there from day one.
2sight / Elodie: Going back to the type of brief we receive, I guess I am speaking here like any other marketing specialist but there is not one typical brief. Research questions from our clients can be as broad as “What about the future of luxury?” or “Can you tell me about what will happen with the metaverse?”. When a project is more bespoke, clients come to us because they need to envision how to best launch a new product, service, campaign or simply because they want to ensure their brand or offer will still be fit for the future. And sometimes the brief simply does not exist! In all cases, we need to make sure to come with high inspirational food, while tailoring it to the reality of the business.
And the projects we work on can also take many forms. It can be an inspirational ready-to-use report or public speaking event deciphering the future of a sector, of a macrotrend, of a community of consumers, etc. Most of the time, clients have a specific research question we start from to develop a tailored methodology and deliver a bespoke presentation. Sometimes we even become moderators and we ideate roundtable conversations with committees of directors to guide them in the decision-making process. We can also approach topics with a design-thinking process...
08.
How do we reconcile and manage this antagonism between being both sensitive in the way we approach and master our work, but also very precise and technical in the methodologies we use?
2sight / Adrien: The cooking analogy is quite true. We always try to create from scratch our own recipes, identify and source the richest and freshest ingredients for our client to experience a tasteful and fulfilling feast. We want them to have a refreshing opinion and the right amount of energy to take action on their future journey. It can be difficult sometimes because some clients might want to come sit with us in the kitchen where we search for trends but seeing all those (secret) ingredients might sometimes get them more confused. But it's our job as consultants and professionals to deal with the overload of information, we're here to get them on the right path and not get them burned out. We want them to learn and also be able to use that learning in a very operational way. The inspiration we provide needs to find a concrete manifestation.
2sight / Elodie: I love this analogy! Adrien also has a similar one between our work and a nose perfumer one. Just to add on the comparison with the chief: we design and customise the recipe according to our clients’ needs and brief but we also and foremost need to ensure we deliver the end meal, and not separate ingredients our clients will need to re-assemble by themselves. And sometimes this is difficult! Trends can be far from approachable if not looked at by experts. So again it is a question of making them easy to understand, navigate and usable by our clients.
09.
Taking our respective backgrounds into account, we seem to look like a duo made of the agent and the artist. Is that right? Or do we fairly split the work, no matter our area of expertise?
2sight / Adrien: That’s something we often made fun of. People are still seeing our differences in our curriculums. But it’s actually missing the added value our reunion, 2sight, has. Of course we both have our differences and that’s why it’s interesting to work together. For instance, I feel that Elodie has that particular eye that enables her to master and challenge any anthropological or ethno-related methodology easily because she adds that foresight expertise to it. That does not mean she’s only a cultural researcher. The same for marketing. But we have a strong common ground that is this curiosity that enables us to understand each other's sensibility and go deeper. We are maybe both shy about it, but I believe we’re both artists taking pleasure and nurturing ourselves in having a conceptual and strategic labour.
2sight / Elodie: I’d even say: we are both the artist and the agent. We first defined ourselves as an ‘independent complementary duo’ (which we are) before refining our positioning to an ‘independent foresight office’. Because at the end of the day I think we digested the idea of creating something that goes beyond the duo. 2sight’s name comes from the combination of us two, and not the separate added value we bring on the table. We are very consciously honest about our respective expertises and treat them as a way to complement each other and learn from each other rather than dividing the work according to them.
10.
What is 2sight’s vision? Because at the end of the day 2sight is also a brand and we inject a lot of ourselves into it.
2sight / Elodie: We actually spent a lot of time attempting to clearly state the company vision — especially since both of us are crazy about linguistic and wordings. Our purpose is to unlock future-proofed business perspectives that transcend today's uncertainty. And what’s also important to us is to stand for values we naturally believe in since day one: meaningful scepticism, uplifting learning, unapologetic reinsurance, applied transmission and enlightened chaos. These are the 2sight’s pole stars.
Today we are an independent foresight office organised around 3 areas of expertises: we forecast future trends, decipher consumer intelligence and craft foresight strategies at the service of organisations, institutions, brands, agencies and manufacturers across 11 sectors.
We are still at the beginning of our journey but already feel that what 2sight stands for could potentially overcome the foresight office boundaries. Nowadays this is what we are truly passionate about and where we put 100% of ourselves, but in future we’d be willing to expand our vision into creating something new. In short, the 2sight brand is what we stand for and the foresight office is one of the multiple forms the brand we are creating could take.
2sight / Adrien: I’m not sure I can dissociate our passion from our ambition. 2sight will certainly grow in unexpected ways, but the pole star Elodie mentioned is the spirit and vision we want to share and stand by. Being nourished everyday and questioning trends is quite stimulating. I wouldn’t be surprised if this led us to explore further types of creative production aside from studies, presentations or workshops with clients. I personally envision 2sight like a territory to create in and out of this world. I want it to reflect the fulfilling meeting of us two, so it has to be personal and accessible. This is also why we tend to have a privileged relationship with our clients.
11.
We are now a company, but it feels like we still act as freelancers in a way, as we work on regular client missions. Would we say that our ideas are our products? In concrete terms, what do we invoice to our clients?
2sight / Elodie: That’s a great and somewhat complicated question. In short, I would say that yes, our ideas are what we sell. Concretely what we invoice is our methodology and the final delivery a client will use to make future business and marketing decisions, but our ideas are what nurture all of our work.
2sight / Adrien: And they also pay for our transparency from our independant positioning. They are spending money on having a service provided not by freelancers nor agencies. We are somewhere in between and we’re actually well-aware that our clients also work with big consulting companies and independants. Beyond connecting dots, we also have this opportunity to connect our clients with experts in our network, which can be crucial for us when we’re investigating specific markets or subjects. We also work with anthropologists, semioticians or even artists and scientists because sometimes they are needed to better understand cultural nuances and trends. We also need to create an ecosystem and we are aware that our clients need some coordination.
12.
Five years or so from now the words ‘entrepreneurship’ and ‘entrepreneur’ were the pinnacle of the cool. Do we agree on the fact that everyone cannot be an entrepreneur and this title is highly connotated?
2sight / Elodie: It’s funny because our entrepreneurship adventure did not start from the wish to create, set up and own a company. Initially we were two freelancers working together under the common name 2sight. I guess we felt a need to collaborate together in the first place, and then caught the actual essence and value of what working together could allow us to achieve.
We are now a company, so by definition we are entrepreneurs. But we often joke together about the fact that entrepreneurship is often motivated by being an entrepreneur first and then deciding what to do with this title. It’s like buying an empty property, and later deciding how to decorate it. We did it the other way around: we shared the same passion for the future, for our job, which is the foundation of our home, and we then built walls all around with the creation of a company.
2sight / Adrien: This is why I can't dissociate our passion from our ambition. We are careful about entrepreneurship because we want it to always have a meaning, a resonance with who we want to be and what we want to give. Again, entrepreneurship is now kind of a glamour. We live in a period of time where entrepreneurship can be quite glorified, it’s like we forgot that before the 20th century, maybe even more people were. But it’s maybe linked to the division of labour. It’s okay to be one and it’s also okay that you don’t want to be one. We all should have the equity of chance when it comes to the way we want to contribute to this society.
At the moment, we have not hired any employees. We have a network of talented contributors and contractors and an exciting portfolio of clients that enables us to share and distribute value and earn a living to continue working on what we love. The goal is to nurture that energy and it seems to be going in the right direction. In every project, we rediscover this entrepreneurship spirit. As long as you’re in motion, and not alone, you’ll go further and speed will follow. This is what entrepreneurship is about for me. Being aware of your motion, surrounding yourself with the people that make your heart resonate in your work and who will help you gain value. That’s it for my philosophical analysis on the matter.
Thank you for reading us or listening to us. Thanks for taking the time to meet 2sight and getting to know more about what we do. Don’t hesitate to get in touch, and if there are any further questions that we did not mention earlier. I hope it also inspired you on your own journey. See you in our foresight office.
- Adrien & Elodie
contact@2sight.online